Privacy Policy
Privacy Policy
1. Introduction
This Privacy Policy describes how HyggeCycle (“we”, “us”, “our”) collects, uses, stores, protects and shares your personal information when you visit, browse, register, place orders or communicate with us via our website hyggecycle.com (the “Site”).
By accessing and using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.
This Privacy Policy applies only to information collected through our Site and our related customer communications. It does not apply to third-party websites, services or links on our Site.
2. Personal Information We Collect
We collect information you voluntarily submit and information automatically collected when you browse the Site.
2.1 Information You Provide Directly
- Full name, billing and shipping address
- Email address, phone number
- Order details, product preferences, custom frame specifications
- Payment information (we do not store full credit card details; payment data is processed by authorized payment providers)
- Messages you send to our support team, inquiries, warranty and after-sales requests
2.2 Automatically Collected Information
When you visit hyggecycle.com, we automatically collect:
- IP address, browser type, device information
- Page views, click paths, referral source, time spent on pages
- Cookie and tracking data
- General geographic location (country / region, not precise GPS)
3. How We Use Your Personal Information
We use your data for the following purposes:
- Process, fulfill and ship your orders, including handling custom bicycle frame orders, warranty and after-sales support.
- Verify identity, prevent fraud and secure transactions.
- Send order confirmations, shipping updates, warranty notices and customer service replies.
- Send marketing emails about new frames, cycling products, promotions and events, only where you have opted in. You may unsubscribe at any time via the link in marketing emails.
- Improve website performance, product development, user experience and analytics.
- Comply with legal obligations, tax and customs requirements for cross-border shipments.
- Enforce our site terms and protect our legal rights.
4. Sharing of Your Personal Information
We do not sell your personal information to third parties for advertising or resale.
We may share your data only with trusted service providers who act as data processors under binding data protection agreements:
- Hosting, CDN and ecommerce platform providers
- Payment processors for checkout transactions
- Logistics, freight forwarders and customs brokers to deliver your cycling products internationally
- Email marketing, analytics and fraud prevention tools
- Professional advisors such as accountants and lawyers, when required
We may disclose your information if required by law, court order, government request, or to protect our rights, property, safety, or the safety of users and the public. In the event of business sale, merger or asset transfer, customer data may be part of the transferred assets.
5. Cookies & Tracking Technologies
Our Site uses cookies, web beacons and similar tracking technologies.
- Necessary cookies: Required for site login, cart function and checkout. These cannot be disabled.
- Functional cookies: Remember your preferences, currency and region settings.
- Analytics & marketing cookies: Help us understand visitor behaviour and run targeted advertising.
You can manage or reject non‑essential cookies via your browser settings or our cookie banner. Disabling marketing cookies does not stop you from purchasing on our site.
6. Data Retention
We retain your personal data only as long as necessary for the purposes collected:
- Order and transaction data: Retained for tax, accounting, warranty and dispute resolution purposes, typically for [X] years after your last order.
- Marketing contact data: Stored until you unsubscribe or request deletion.
- Browsing analytics data: Anonymized or purged after a defined retention period.
When your data is no longer required, we securely delete or anonymize it.
7. Security
We implement reasonable technical and organizational safeguards to protect your personal data against unauthorized access, loss, alteration or disclosure. These include encrypted connections (HTTPS), secure hosting, access controls and regular security maintenance.
No online transmission or storage system can be guaranteed 100% secure. If you suspect your data has been compromised, please contact us immediately.
8. Your Rights
8.1 Rights for EEA / UK Residents (GDPR / UK GDPR)
You have the right to:
- Access a copy of your personal data we hold
- Request correction of inaccurate or incomplete data
- Request erasure (“right to be forgotten”) where lawful
- Restrict processing of your personal data
- Data portability to receive your data in a machine-readable format
- Object to processing for direct marketing
- Withdraw consent at any time, without affecting prior lawful processing
8.2 California Consumer Rights (CCPA / CPRA)
California residents have the right to:
- Request disclosure of categories and specific pieces of personal information collected
- Request deletion of personal information subject to exceptions
- Opt out of sale of personal information (we do not sell your data)
- Non-discrimination for exercising CCPA rights
8.3 How to Exercise Your Rights
Submit your request by email: [your support email]. We will verify your identity before responding. We aim to respond within the statutory timelines.
9. Children’s Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child, please contact us and we will delete it.
10. International Data Transfers
Your data may be transferred and processed outside your country of residence, including to servers in other jurisdictions, which may have different data protection laws. We take appropriate safeguards for cross-border transfers as required by GDPR and applicable laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When revised, we will post the updated version on hyggecycle.com/privacy-policy with a new “Last Updated” date. Material changes will be notified by site notice or email where appropriate. Your continued use of the Site after updates means you accept the revised policy.
12. Contact Us
If you have questions about this Privacy Policy or your personal data, contact us at: Email: info@hyggecycle.com
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